by Amplitude Marketing | Jul 23, 2025 | Social Media
Where you land in the affiliate marketing vs. influencer marketing debate will depend on your goals and desired outcomes. Both are powerful digital marketing strategies—but failing to grasp their unique strengths, how best to combine them or how each delivers real ROI...
by Amplitude Marketing | Jul 23, 2025 | Social Media
Just like non-verbal cues in face-to-face communication, there’s human emotion weaved into the language your customers are using online. Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But...
by Amplitude Marketing | Jul 23, 2025 | Social Media
Snapchat marketing is a direct line for brands to engage and build trust with younger audiences. The network has over 900 million monthly active users as of 2025, and continues to grow in popularity, with Gen Z and younger millennials using Snapchat daily to connect...
by Amplitude Marketing | Jul 23, 2025 | Digital Marketing
Keeping up with the best AI SEO tools can feel like a full-time job. While we all know that tools help us to do our jobs better and faster, finding the time to research the tools and integrate the new tool into an existing workflow is a considerable undertaking....
by Amplitude Marketing | Jul 23, 2025 | Digital Marketing
When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent times like the 2008 recession and the more recent COVID-19 pandemic. Within these periods are droves of case studies proving that whether or not a company comes out thriving is...