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Meta offers creative ad targeting for specific audiences

by Amplitude Marketing | Oct 21, 2026 | Social Media

The company added a new feature that will allow third-party platforms to tailor age ranges and gender details for different elements in a promotional campaign.

Meta adds users and revenue as AI costs climb

by Amplitude Marketing | Oct 21, 2026 | Social Media

Third-quarter revenue rose 26% year over year to nearly $65 billion, but expenses were up 68% due to capital expenditures.
How to measure employee advocacy success in 2026

How to measure employee advocacy success in 2026

by Amplitude Marketing | Oct 21, 2026 | Social Media

Key takeawaysThe most important employee advocacy metrics tie directly to business outcomes: reach, engagement, leads, hires, and ad spend saved.Calculating employee advocacy ROI means assigning dollar values to revenue, recruiting savings, paid media savings, and...
Social media in healthcare: A compliance guide for 2026

Social media in healthcare: A compliance guide for 2026

by Amplitude Marketing | Oct 21, 2026 | Social Media

Key takeawaysSocial media in healthcare builds patient trust, supports recruitment, raises public health awareness, and creates direct communication channels with patients, but compliance with HIPAA, FDA, and FTC regulations is non-negotiable.A documented healthcare...

YouTube shares data on how creators are using AI

by Amplitude Marketing | Oct 21, 2026 | Social Media

A new study commissioned by the platform found that nearly two-thirds of people posting videos wanted to insert themselves into the content using artificial intelligence.
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