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Do backlinks matter for AEO (answer engine optimization)?

Do backlinks matter for AEO (answer engine optimization)?

by Amplitude Marketing | Jul 22, 2026 | Digital Marketing

Roughly 58% of consumers now use AI answer engines in their product research each week — and that number is rising fast. As AI-powered answer engines like ChatGPT, Perplexity, and Google AI Overviews become primary discovery surfaces, content and SEO teams are asking...
Social media for financial services: 2026 guide

Social media for financial services: 2026 guide

by Amplitude Marketing | Jul 22, 2026 | Social Media

Key takeawaysGen Z and millennials increasingly turn to social media for financial advice. That makes social a critical channel for reaching new audiences early.Compliance is the foundation of any financial services social media strategy. It requires clear policies,...

Social insights fail to reach decision-makers: Here’s what the numbers say

by Amplitude Marketing | Jul 22, 2026 | Social Media

Just 14% of social media professionals feel their organization is able to use social data properly.

How to build a brand presence on Reddit in 2026

by Amplitude Marketing | Jul 22, 2026 | Social Media

Looking to build an organic brand presence on Reddit? Follow these key steps.

Social media is becoming less social

by Amplitude Marketing | Jul 22, 2026 | Social Media

A new report suggests that people are feeling pressured to post online and have reduced their app activity as a result.
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