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Almost Half of Google Searches Are Branded. Here’s Why That Matters

by Amplitude Marketing | May 31, 2025 | SEO

But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searches—meaning people are actively seeking out specific companies and products they already know. Yep, nearly half of what people type into Google includes a…Read more...

The Accessibility Advantage — Whiteboard Friday

by Amplitude Marketing | May 31, 2025 | SEO

Unlock the accessibility advantage and boost your SEO with Lyssa’s Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience.
Forget Photoshop: Google AI Studio is the new editing powerhouse

Forget Photoshop: Google AI Studio is the new editing powerhouse

by Amplitude Marketing | May 30, 2025 | Digital Marketing

Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I’ve been there. It was frustrating and a massive bottleneck. Today, AI is changing everything. With Google Gemini’s new flash model, all you...
How marketers are navigating a possible recession (and advice about what you should do during it) [new data]

How marketers are navigating a possible recession (and advice about what you should do during it) [new data]

by Amplitude Marketing | May 30, 2025 | Digital Marketing

Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that we’re absolutely, positively not in a recession. I think those people should argue with a brick wall. Regardless of where you might personally stand,...
Why writing with clarity matters in marketing (+ 9 ways to simplify your message)

Why writing with clarity matters in marketing (+ 9 ways to simplify your message)

by Amplitude Marketing | May 30, 2025 | Digital Marketing

Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying to say, what’s the point? Hi, I’m Alana, your friendly neighborhood blog editor. I spent most of my early marketing career in the public health...
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