by Amplitude Marketing | Aug 16, 2025 | Digital Marketing
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, without understanding their true CAC across all channels. This...
by Amplitude Marketing | Aug 16, 2025 | SEO
Are your SEO proposals getting lost in translation? In this week’s episode of Whiteboard Friday, Helen discusses why traditional SEO language often falls short with senior leaders and how you can better communicate the value of your work. Learn how using the metrics...
by Amplitude Marketing | Aug 15, 2025 | Digital Marketing
With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it’s valuable. You need content research to make a post that’s actually valuable. That’s especially true with Google’s Helpful Content Update, a shift that placed...
by Amplitude Marketing | Aug 14, 2025 | Social Media
New opportunities for Shorts creators to earn money from their content.
by Amplitude Marketing | Aug 14, 2025 | Social Media
More features for Meta’s video editing app.
