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How to market your brand to budget-conscious prospects

How to market your brand to budget-conscious prospects

by Amplitude Marketing | Jun 18, 2025 | Digital Marketing

Like many buyers in America today, I cringe whenever I swipe my credit card. Amid a “shifting economic landscape” (read: messy economic times), we’re all watching our wallets, trying to keep spending down, and questioning where our dollars go. And it’s not just...
Master the art of going viral on LinkedIn with Hala Taha’s four-step formula

Master the art of going viral on LinkedIn with Hala Taha’s four-step formula

by Amplitude Marketing | Jun 18, 2025 | Digital Marketing

LinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing over this lately. While everyone’s fighting for attention on every other platform, LinkedIn remains a place where smart marketers can still build massive audiences without...
AI in content marketing: How creators and marketers are using AI to speed up & succeed [data]

AI in content marketing: How creators and marketers are using AI to speed up & succeed [data]

by Amplitude Marketing | Jun 18, 2025 | Digital Marketing

With the global revenue for AI in marketing pegged at over $107.5 billion by 2028, there is no doubt that AI in content marketing will (and may already) be an integral part of the digital marketing landscape. Strategy, research, content generation — there is no...

Welcome to Zero-Click Search. Please Leave Your Traffic at the Door.

by Amplitude Marketing | Jun 18, 2025 | SEO

This sits at odds with Google’s original search model, which worked by passing on referral traffic to third-party sites. Google is getting better at creating zero-click searches, and that means that websites get fewer and fewer clicks in search. Zero-click…Read more...

The Great Decoupling (or Why Your Clicks Are Down and Impressions Up)

by Amplitude Marketing | Jun 18, 2025 | SEO

The roll-out of AI Overviews now creates two opportunities for top-ranking content to log impressions for a given keyword, while simultaneously reducing the number of people who click from the search engine results page (SERP) into your content. If your…Read more...
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