by Amplitude Marketing | Jun 18, 2025 | Digital Marketing
Like many buyers in America today, I cringe whenever I swipe my credit card. Amid a “shifting economic landscape” (read: messy economic times), we’re all watching our wallets, trying to keep spending down, and questioning where our dollars go. And it’s not just...
by Amplitude Marketing | Jun 18, 2025 | Digital Marketing
LinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing over this lately. While everyone’s fighting for attention on every other platform, LinkedIn remains a place where smart marketers can still build massive audiences without...
by Amplitude Marketing | Jun 18, 2025 | Digital Marketing
With the global revenue for AI in marketing pegged at over $107.5 billion by 2028, there is no doubt that AI in content marketing will (and may already) be an integral part of the digital marketing landscape. Strategy, research, content generation — there is no...
by Amplitude Marketing | Jun 18, 2025 | SEO
This sits at odds with Google’s original search model, which worked by passing on referral traffic to third-party sites. Google is getting better at creating zero-click searches, and that means that websites get fewer and fewer clicks in search. Zero-click…Read more...
by Amplitude Marketing | Jun 18, 2025 | SEO
The roll-out of AI Overviews now creates two opportunities for top-ranking content to log impressions for a given keyword, while simultaneously reducing the number of people who click from the search engine results page (SERP) into your content. If your…Read more...