by Amplitude Marketing | Jul 28, 2026 | Digital Marketing
AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation process — and it’s the top predictor of purchase intent. Brands that show up in those answers earn the conversation before a...
by Amplitude Marketing | Jul 28, 2026 | Digital Marketing
At some point after a CRM goes live, someone pulls a pipeline report and the numbers don’t add up. Marketing and sales end up using different definitions for the same term. A new integration breaks three sales pipeline reports that nobody knew shared the same data...
by Amplitude Marketing | Jul 28, 2026 | Digital Marketing
Answer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude, and Gemini to reference in their outputs. AI-referred traffic is small but growing fast and has an outsized impact on conversions. Traffic from AEO makes up less than 1%...
by Amplitude Marketing | Jul 28, 2026 | SEO
Canva made this painfully clear: they gave 5,000 employees a full week to explore AI, and most couldn’t figure out how to start. No surprise there, most vibe-coding tools expect you to manage files, wrangle a terminal, and deploy to…Read more ›
by Amplitude Marketing | Jul 28, 2026 | Social Media
Key Learnings Driven by a shift where audiences favor social feeds and zero-click search over traditional media, modern brands are increasingly building internal newsrooms to directly engage their communities. A brand newsroom acts as an agile, cross-collaborative hub...
