by Amplitude Marketing | Sep 5, 2025 | Social Media
TikTok has evolved far beyond a trend-driven app and has become a powerful go-to place for searching online for younger generations. It’s influencing social media users’ buying behavior and is becoming a foundational part of companies’ brand strategies. With over a...
by Amplitude Marketing | Sep 5, 2025 | Social Media
Traditional search on the likes of Google have dominated online search behavior for decades. But social networks are beginning to rival them, particularly for younger generations. According to Sprout’s Q2 Pulse Survey, social is the #1 place that Gen Z searches. Users...
by Amplitude Marketing | Sep 5, 2025 | Social Media
TikTok social listening is becoming a must-have for brands today. With the platform driving chart-topping songs, viral products and culture-shaping memes, listening reveals the trends and audience conversations you should pay attention to. According to our Q2 2025...
![How to write an effective communication plan [+ templates]](https://amplitudemktg.com/wp-content/uploads/2025/09/d446120e-377e-425b-8225-931f288e9803.png)
by Amplitude Marketing | Sep 5, 2025 | Digital Marketing
An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions climb fast. Comments pile up as others vent their frustrations and feed the frenzy. Welcome to a social media communication crisis. How do you...
by Amplitude Marketing | Sep 5, 2025 | Digital Marketing
Back in 2003, I was working with my first big consulting client, Hasbro. (Yes, that Hasbro. And yes, it was as fun as you’d imagine.) Sitting on my desk at the time — dog-eared, tea-stained, salsa-splotched — was a multi-page document I treated like sacred...
