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AI Overviews Cite AI-Generated Content More Than Human Writing

by Amplitude Marketing | Jul 15, 2025 | SEO

Google uses “grounding” to improve their accuracy, but according to our research, AI Overviews are more likely to cite AI-generated content than human-written content. Here’s what we found: We took one million SERPs showing AI Overviews from Ahrefs Keywords...
What is attribution modeling for social media marketing?

What is attribution modeling for social media marketing?

by Amplitude Marketing | Jul 15, 2025 | Social Media

Social has long been under-resourced relative to its influence—largely because it hasn’t always been easy to tie to revenue. But when you can say, “This campaign influenced $500K in pipeline,” it changes the conversation. Social becomes a revenue lever, not just a...

TikTok Adds Scheduling Options in Post Composer

by Amplitude Marketing | Jul 14, 2025 | Social Media

Another option to manage your TikTok updates.

LinkedIn Shares New Report on the Value of Thought Leadership Content

by Amplitude Marketing | Jul 14, 2025 | Social Media

The report looks at how thought leadership influences indirect decision makers.

xAI Announced ‘Grok for Government’ to Secure AI Supply Contracts

by Amplitude Marketing | Jul 14, 2025 | Social Media

But with Trump and Elon still publicly fueding, will xAI be able to win new government deals?
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