by Amplitude Marketing | Aug 10, 2025 | SEO
In this Whiteboard Friday, Andy Chadwick explains why content still matters in the age of AI and reveals his 6-step framework to write faster, add personality, and maintain your authentic voice.
![The definition of a buyer persona [in under 100 words]](https://amplitudemktg.com/wp-content/uploads/2025/08/3d5b3f4d-6eeb-445d-9fc6-3dc6c67ea899.png)
by Amplitude Marketing | Aug 9, 2025 | Digital Marketing
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona. The definition of...
by Amplitude Marketing | Aug 9, 2025 | SEO
Most BOFU content advice focuses on product roundups, comparisons, and alternatives. Learn where they fall short and how to match other formats to real buyer intent and business goals.
by Amplitude Marketing | Aug 8, 2025 | Digital Marketing
In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketing team that got a business off the ground is not the same team that will help it scale. Trust — as a serial marketing...
by Amplitude Marketing | Aug 8, 2025 | Digital Marketing
Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that business, you’re missing the point entirely. I’ve been testing AI growth strategies for months now to boost my following across YouTube, X, and my newsletter....
