by Amplitude Marketing | Aug 10, 2025 | Social Media
Elon’s hoping that X’s new vAI video generation options will spark a new wave of interest in the app.
by Amplitude Marketing | Aug 10, 2025 | Social Media
Meta says its AI-powered ad tools are driving better response for many ad partners.
by Amplitude Marketing | Aug 10, 2025 | SEO
In this Whiteboard Friday, Andy Chadwick explains why content still matters in the age of AI and reveals his 6-step framework to write faster, add personality, and maintain your authentic voice.
![The definition of a buyer persona [in under 100 words]](https://amplitudemktg.com/wp-content/uploads/2025/08/3d5b3f4d-6eeb-445d-9fc6-3dc6c67ea899.png)
by Amplitude Marketing | Aug 9, 2025 | Digital Marketing
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona. The definition of...
by Amplitude Marketing | Aug 9, 2025 | SEO
Most BOFU content advice focuses on product roundups, comparisons, and alternatives. Learn where they fall short and how to match other formats to real buyer intent and business goals.
