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Generative Engine Optimization: Growth Strategies and Metrics For the AI Era

by Amplitude Marketing | Aug 19, 2025 | SEO

As AI tools become more common, they’re changing how people search, delivering direct, personalized answers, often without sending users to other websites. That means digital marketing is shifting—from chasing clicks to building brand visibility and trust right inside...

Search Everywhere Optimization: 5 Places to Optimize Beyond Google

by Amplitude Marketing | Aug 19, 2025 | SEO

And here’s the thing: they’re not just looking on Google anymore. People are turning to TikTok for product suggestions, digging through Reddit for brutally honest reviews, and asking ChatGPT for personalized shopping lists and recommendations—often in the middle of...

A Round-up of All the Great Talks From MozCon London 2025

by Amplitude Marketing | Aug 19, 2025 | SEO

Missed MozCon London 2025? Discover key takeaways from top SEO experts on AI search, brand visibility, and content ROI to future-proof your strategy.

Reddit Highlights Sports Engagement in the App

by Amplitude Marketing | Aug 18, 2025 | Social Media

Reddit says that sports discussion is seeing big increases in the app. 

Instagram Considers Counting Screenshots in its Engagement Metrics

by Amplitude Marketing | Aug 18, 2025 | Social Media

A new consideration for your IG strategy?
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