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Meta tests shopping AI chatbot in U.S.

by Amplitude Marketing | Mar 3, 2026 | Social Media

The feature would allow users to request product recommendations, per Bloomberg, and is similar to functions being tested by Google and OpenAI.

X invites users to beta test X Chat app

by Amplitude Marketing | Mar 3, 2026 | Social Media

The separate tool will function similarly to Meta’s Messenger and will be linked to users’ main accounts.   

Meta updates ad metrics to align with other platforms

by Amplitude Marketing | Mar 3, 2026 | Social Media

The changes include simplified link click attribution and new engagement metrics, which could impact how ad results are measured. 
Snapchat analytics: How to find the metrics that actually matter

Snapchat analytics: How to find the metrics that actually matter

by Amplitude Marketing | Mar 3, 2026 | Social Media

Snapchat analytics can often feel like a black box. The app moves fast, the content is ephemeral and the performance dashboards don’t feel as intuitive as other social media analytics. Still, if you know where to look, the data tells useful stories about what holds...
Claude vs. ChatGPT: A marketer’s guide to choosing AI

Claude vs. ChatGPT: A marketer’s guide to choosing AI

by Amplitude Marketing | Mar 3, 2026 | Digital Marketing

“What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is asking right now. As AI tools become essential to content workflows, understanding the differences between Claude and ChatGPT for marketing can mean the difference between a...
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