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5 science-backed pricing tips from the U.K.’s top marketing podcast

5 science-backed pricing tips from the U.K.’s top marketing podcast

by Amplitude Marketing | May 7, 2026 | Digital Marketing

In 2007, Coulter and Coulter showed two advertisements to two random groups of customers. Each advertised £10 discounts on flights to Turkey. One listed the tickets at £188. The other showed a higher price: £233. Customers found that the cheaper tickets felt like a...
Brand Visibility: How to Increase It in the Era of AI

Brand Visibility: How to Increase It in the Era of AI

by Amplitude Marketing | May 7, 2026 | Digital Marketing

Brand visibility determines whether your business gets found or gets passed over — in search results, on social feeds, and increasingly, in AI-generated answers. It’s one of the highest-leverage investments a marketing team can make, and also one of the most commonly...

Agentic AI vs. Generative AI: What’s the Difference, and Why Does It Matter?

by Amplitude Marketing | May 7, 2026 | SEO

A marketer opens ChatGPT, types a prompt, and gets a (probably pretty bad) blog post draft back in 30 seconds. That’s generative AI. Their colleague opens Agent-A, gives it a target keyword, and walks away. Twenty minutes later, they have…Read more ›

Snapchat usage declined in the US and EU in Q1

by Amplitude Marketing | May 6, 2026 | Social Media

Snapchat’s user growth declined in the U.S. and EU, compounding growth concerns for the app.

Threads adds playable music stickers in-stream

by Amplitude Marketing | May 6, 2026 | Social Media

Users will be able to add tracks to their Threads updates, as a native music sharing option.
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