by Amplitude Marketing | Jan 5, 2026 | Social Media
When a brand gets something wrong on social media platforms, the fallout is instant. One rushed post or unclear handoff can spark brand safety issues before anyone has time to react. Internal policies for brand safety, and clear brand safety guidelines, fix that. They...
by Amplitude Marketing | Jan 4, 2026 | Social Media
TikTok’s not definitely safe in the U.S. just yet.
by Amplitude Marketing | Jan 4, 2026 | Social Media
TikTok’s looking to enhance trust in its in-stream shopping options.
by Amplitude Marketing | Jan 3, 2026 | Digital Marketing
The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing spend for a defined period. Unlike ROAS, which focuses on the return of specific ad campaigns, MER...
by Amplitude Marketing | Jan 2, 2026 | Social Media
Compliance spreadsheets and manual approvals are so last year. You need a social media compliance tool built for 2026. The question now is which one fits your teams, markets, and risks. Non-compliance can cost big money, so choosing the right tool is key. The Irish...
