by Amplitude Marketing | Jan 14, 2026 | Social Media
To be loved is to be seen – but when the Instagram algorithm decides how many people see you, sometimes it’s tough to get that love (or even that like). The good news? We’re pulling back the curtain on how the Instagram algorithm works. We’ll walk you through the...
by Amplitude Marketing | Jan 14, 2026 | Social Media
Every day, people share opinions, complaints, and recommendations on social media — but they don’t always tag brands directly. Social listening tools help you hear those conversations (whether you’re tagged or not), then turn all that chatter into useful insights. In...
by Amplitude Marketing | Jan 14, 2026 | Social Media
Organic reach feels harder to earn than ever, with marketers worldwide reporting declines across social media platforms. According to Sprout’s 2025 Content Benchmarks Report, brands saw a 20% year-over-year jump in average inbound engagements. This is evidence that...
by Amplitude Marketing | Jan 14, 2026 | Digital Marketing
If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are using generative engine optimization tools to address this issue. These tools help your content get cited by AI platforms, rather than being buried under...
by Amplitude Marketing | Jan 14, 2026 | Digital Marketing
Like your weird uncle, nobody knows exactly how AI engines choose the sources they cite. But experiments are starting to point to ways you can get on their radar. And as consumers increasingly turn to AI search for product and service recommendations, you really want...