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4 Trends Shaping Social Media Marketing in 2026

by Amplitude Marketing | Dec 8, 2025 | Social Media

The biggest changes happening in social media right now and none of them are about AI.

Circus dreams and serious struggles: Lessons on leadership from a literal ringmaster

by Amplitude Marketing | Dec 8, 2025 | Digital Marketing

Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain wonders: “What does marketing look like for a travelling circus where every other week brings a totally new market?” When I went...

How The Doux uses AI to engage community

by Amplitude Marketing | Dec 6, 2025 | Digital Marketing

“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith. It’s a striking claim from a brand that launched in 2012, long before AI was everywhere. But The Doux has always been ahead of the curve. Since day one, the...

Did We Pass Peak AIO? — Whiteboard Friday

by Amplitude Marketing | Dec 6, 2025 | SEO

Has Google reached “Peak AI Overview”? In this episode of Whiteboard Friday, Tom analyzes late 2025 data, revealing a drop in AIO frequency for informational queries and a new trend of AI results appearing below position one.

Future of newsletters: 6 trends changing the newsletter industry in the next year

by Amplitude Marketing | Dec 5, 2025 | Digital Marketing

The future of newsletters is bright, but it’s a far cry from its snail mail origins. I’m showing my age here, but back in the late 1900s, I thought newsletters were just something fan clubs sent out in old sitcoms. It wasn’t until much later that I realized they...
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