by Amplitude Marketing | Sep 23, 2025 | Digital Marketing
Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often gets overlooked is researcher. Market research is critical to knowing your audience, connecting with them, and convincing them to take...
by Amplitude Marketing | Sep 23, 2025 | Digital Marketing
Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the back of the store; sent months too late, generic in tone, and largely ineffective. Which is a shame, because when you do them right, re-engagement...
![Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]](https://amplitudemktg.com/wp-content/uploads/2025/09/bcbe2652-03f9-49fe-b517-acedc47b6f27-2.png)
by Amplitude Marketing | Sep 23, 2025 | Digital Marketing
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousand dollar burglary. This week’s master can put that on her bingo card. But, more importantly, her bingo card also...
by Amplitude Marketing | Sep 23, 2025 | SEO
Thanks to generative AI, every part of our discipline is in flux: the tactics and strategies that yield great results, the tools and processes we use to achieve them, even the unit economics that justify it. One suggestion put forward…Read more ›
by Amplitude Marketing | Sep 23, 2025 | SEO
User interactions, also called UX signals or user signals, include things like clicks, scrolls, swipes, and mouse hovers. These now play a major role in how Google ranks content and which brands gain more visibility in search results. Here’s everything…Read more...
