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Why brands should stop overlooking their most powerful influencers: customers

Why brands should stop overlooking their most powerful influencers: customers

by Amplitude Marketing | Oct 9, 2025 | Digital Marketing

Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me more than anything else: the rise of customers as influencers. In the past 18 months, we’ve seen people boycotting...
Loop Marketing strategy: A framework for stellar AI-era growth

Loop Marketing strategy: A framework for stellar AI-era growth

by Amplitude Marketing | Oct 9, 2025 | Digital Marketing

Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for the answers to all their curiosities and questions, consumers are increasingly watching YouTube reviews, asking ChatGPT for...

I Asked 20+ Marketers for Their Best Marketing Books. Here’s the 15 Books They Recommend

by Amplitude Marketing | Oct 9, 2025 | SEO

To find out, I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15, which books they actually read and recommend. Here are their recommendations: Author: Eric Ries Recommended by: Travis Tallent This is…Read more...
Why user-generated content (UGC) matters + how to do it right

Why user-generated content (UGC) matters + how to do it right

by Amplitude Marketing | Oct 8, 2025 | Social Media

User-generated content (UGC) refers to content created by your customers about your brand or its products. It’s so simple that you’ve probably created UGC without even knowing it by leaving a review of a business or posting an image using a branded hashtag. The beauty...

Edits Gets New Fonts, Halloween Sound Effects, and More

by Amplitude Marketing | Oct 8, 2025 | Social Media

Edits is also getting a new media kit-style option for creators.
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