by Amplitude Marketing | Oct 21, 2025 | Social Media
TikTok marketing hasn’t just reshaped social media—it’s redefined how marketers think about influence. TikTok has been driving explosive, creator-led growth since hitting the US in 2019. Today, 54% of TikTok users interact with brand content daily, and 77% of Gen Z...
by Amplitude Marketing | Oct 21, 2025 | Social Media
The holiday shopping frenzy isn’t confined to crowded malls. It’s happening online, and social media is the storefront. The Q4 2025 Sprout Social Pulse Survey found that compared to the 2024 holiday season, 80% of social users plan to use social as much, if not more...
by Amplitude Marketing | Oct 21, 2025 | Digital Marketing
The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a Friday. With reckless optimism and zero follow-through. But Katie Miserany, SurveyMonkey’s Chief Communication Officer and SVP of Marketing, thinks the real problem...
by Amplitude Marketing | Oct 21, 2025 | Digital Marketing
I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck me then — and what still holds today — is how quickly things break down when people assume their way of working is universal. Fast‑forward nearly three decades, after...
by Amplitude Marketing | Oct 21, 2025 | Digital Marketing
Email subject lines determine whether your carefully crafted campaigns ever see the light of day — yet most marketers still rely on gut instinct and basic A/B testing to choose them. What if you could predict which subject lines will resonate with your audience before...