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YouTube updates reaction options for Shorts

by Amplitude Marketing | Jun 25, 2026 | Social Media

The binary approach has been updated with a heart icon and more granular user feedback inputs, and viewers also have a new Clear Screen viewing option.
66% of social media users expect influencers they follow to participate in activism

66% of social media users expect influencers they follow to participate in activism

by Amplitude Marketing | Jun 25, 2026 | Social Media

We recently asked 2,000 consumers if they expect influencers to take a stand on social issues. Almost half said they always do or want influencers to speak out if it pertains to their area of expertise and industry. Another 20% went so far as to say they wanted...
UK Instagram trends in 2026: How to turn attention into commercial impact

UK Instagram trends in 2026: How to turn attention into commercial impact

by Amplitude Marketing | Jun 25, 2026 | Social Media

Instagram’s role in the social landscape is evolving, but its power to connect UK brands with active, high-intent buyers is stronger than ever. According to the 2026 Social Media Content Strategy Report, 32% of consumers plan to spend even more time on Instagram this...
8 top Profound alternatives your marketing team can actually use

8 top Profound alternatives your marketing team can actually use

by Amplitude Marketing | Jun 24, 2026 | Digital Marketing

As AI search reshapes how customers discover and evaluate brands, tools like Profound are gaining attention for helping marketers measure visibility within AI-generated answers. But, as budgets tighten, new AI visibility features emerge, and integration demands...
CRM compliance: What it is and how to nail It with your team & tech

CRM compliance: What it is and how to nail It with your team & tech

by Amplitude Marketing | Jun 24, 2026 | Digital Marketing

A CRM is like a teenager’s journal – full of sensitive information. But instead of school stories and secrets, it holds contact records, purchase history, support conversations, and for some, health information or payment data, too.   Without proper CRM compliance,...
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