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Marketing 101: The Ultimate Guide for Beginners

Marketing 101: The Ultimate Guide for Beginners

by Amplitude Marketing | Jul 29, 2023 | Digital Marketing

If you’re new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square. Marketing is much more than that. It encompasses a variety of channels, tactics, and formats — and...
What is Email Cadence? What Marketers Should Know + Best Practices

What is Email Cadence? What Marketers Should Know + Best Practices

by Amplitude Marketing | Jul 29, 2023 | Digital Marketing

There’s much more to email campaigns than drafting up some copy and hitting send. One of the most crucial components is email cadence: the pulse, pace, and playbook of a successful email campaign. In other words, if you can get the right emails to the right...
Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO

Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO

by Amplitude Marketing | Jul 29, 2023 | Digital Marketing

Today, nearly 19% of Google’s SERPs show images. That means, despite your best SEO efforts, you could still miss out on another organic traffic source: your website’s images. How do you get in on this traffic source? Image alt text. In this piece, we’ll...

How to Sell on Etsy in 6 Easy Steps

by Amplitude Marketing | Jul 29, 2023 | Digital Marketing

Etsy is a place where small business owners can meet customers ready to buy crafts, handmade jewelry, vintage clothing, and art. But, how do you get started?More

Ad spend up across Google, Meta, Amazon, Walmart in Q2

by Amplitude Marketing | Jul 29, 2023 | SEO

Ad spend increased across Google, Meta, Amazon and Walmart during the first two quarters of 2023. Another major advertising platform on the grow in Q2: fashion brand Temu. The company became a major player in the Google Shopping race, so much so that it is now...
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