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How to use PPC to act on (or respond to) unplanned publicity

by Amplitude Marketing | Aug 17, 2023 | SEO

When your business is in the news or getting attention online, it’s an opportunity for PPC teams. If the publicity is good, you can use your Google Ads program to capitalize on it. If the publicity is bad, you can use your Google Ads program to respond and potentially...
Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran

Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran

by Amplitude Marketing | Aug 17, 2023 | SEO

Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and personalized targeting to create more effective advertising strategies. Traditional B2B and B2C...

Top Local SEO Takeaways from MozCon 2023

by Amplitude Marketing | Aug 17, 2023 | SEO

Miriam touches on all of the top local SEO takeaways from MozCon 2023, including tips on local link categorization, video SEO, and diverse takes on AI.

Snap Reassures Users That My AI is Not Coming to Life

by Amplitude Marketing | Aug 16, 2023 | Social Media

Snapchat’s My AI posted a random story this week which freaked many users out.
The Top 10 Stress-Free Social Media Planning Tools

The Top 10 Stress-Free Social Media Planning Tools

by Amplitude Marketing | Aug 16, 2023 | Social Media

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. Without the right...
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