Google releases August 2023 broad core update

Google’s August 2023 core update is now rolling out and may take up to two weeks to complete. This is the second broad core algorithm update of 2023; the previous core update was the March 2023 core update, which started rolling out March 15 and completed on March 28....
5 ways to improve PPC lead quality

5 ways to improve PPC lead quality

Online leads are not all equal. The quality of those leads ultimately matters in driving meaningful business outcomes. Focusing on high-quality leads in your PPC campaigns increases your return on investment for your marketing dollars.  Additionally, improving lead...
The 5 degrees of link relevance

The 5 degrees of link relevance

SEO is easy enough, in theory. The strategies are obvious if you’ve been around the block. What’s hard about SEO is the actual execution and implementation. The consistency. On a daily basis.  Nowhere is this more obvious than link building. This article will explain...