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Snapchat Highlights the Importance of Multicultural Representation in Ads

by Amplitude Marketing | Nov 17, 2025 | Social Media

Snapchat says that brands need to consider broader representation in their promotions.
How to audit your brand perception using social data

How to audit your brand perception using social data

by Amplitude Marketing | Nov 17, 2025 | Social Media

Don’t assume you know how your audience sees you. Use social intelligence, like sentiment analysis, to move beyond assumptions and understand how people really perceive your brand. For example, the 2025 Sprout Social Index™ highlights that authenticity is the...
Empathy marketing is what sets the best social teams apart

Empathy marketing is what sets the best social teams apart

by Amplitude Marketing | Nov 17, 2025 | Social Media

Many marketers too often mistake their job as stewards and amplifiers of their brand. While that isn’t necessarily wrong, it’s not their most important job. Understanding and advocating for their audience is. We’re back with the latest edition of our series, @Me Next...

China and Korea Look to Curb Creator Influence on Sensitive Topcs

by Amplitude Marketing | Nov 16, 2025 | Social Media

As influencers gain more political power, should there be more rules around what they can discuss?

TikTok Launches Holiday Hub to Assist With Christmas Campaigns

by Amplitude Marketing | Nov 16, 2025 | Social Media

Ad tips, influencer partnerships, and more, all covered in TikTok’s holiday guide.
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