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Demystifying conversational AI and its impact on the customer experience

Demystifying conversational AI and its impact on the customer experience

by Amplitude Marketing | Aug 29, 2023 | Social Media

The recent rise of tools like ChatGPT has made the idea of a robot assistant more tangible than it was even a year ago. But AI isn’t a thing of the future. With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the...
68% of Web Analysts Don’t Think SGE Will Negatively Impact Traffic: Are They Wrong?

68% of Web Analysts Don’t Think SGE Will Negatively Impact Traffic: Are They Wrong?

by Amplitude Marketing | Aug 29, 2023 | Digital Marketing

SGE is Google’s move to transform the search experience by integrating generative AI. With this massive change to SERPs, many marketers wonder if— or how — it will impact traffic. According to our Web Traffic and Analytics report, 75% of web analysts believe...
3 Facets of Inbound Marketing Won’t Be the Same After AI: Here’s Why

3 Facets of Inbound Marketing Won’t Be the Same After AI: Here’s Why

by Amplitude Marketing | Aug 29, 2023 | Digital Marketing

Inbound marketing is about providing unique, standalone value via content to your prospects. It’s a “show, don’t-tell” methodology: I will show you that my brand is empathetic, helpful, and trustworthy, rather than simply telling you it is. But...

7 Inspiring Content Marketing Examples (And Why They Worked)

by Amplitude Marketing | Aug 29, 2023 | SEO

To answer this question, we’ve put our Content Explorer to work. These seven examples came from filtering over 6.2B live pages in English by organic traffic and referring domains.  We will also share our short analysis of why these examples…Read more ›

Why Is Content Marketing Important? 7 Reasons to Start Content Marketing

by Amplitude Marketing | Aug 29, 2023 | SEO

We go through seven reasons why. If Billy wants to drive more traffic to his site, he doesn’t search for “Ahrefs” and buy our toolset right away. That’s because he doesn’t even know what SEO is. It’s more likely his…Read more ›
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