by Amplitude Marketing | Aug 30, 2023 | SEO
Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform. That’s according to Precise TV and Giraffe Insights...
by Amplitude Marketing | Aug 30, 2023 | SEO
Optimizing your social media pages can help boost your visibility in search engine results and attract more organic traffic to your website. Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles...
by Amplitude Marketing | Aug 30, 2023 | SEO
Google Ads API v12 will sunset on September 27, 2023. Developers are being advised to migrate to a newer version before then to ensure API access is not affected. Why we care. API updates have a direct impact on how advertising campaigns work. When an older version is...
by Amplitude Marketing | Aug 30, 2023 | SEO
Search behavior has evolved since the inception of search engines. Google’s confirmation that 15% of queries are new underscores the dynamic nature of search. This exposes a weakness in traditional keyword research, which heavily relies on a user feedback loop that...
by Amplitude Marketing | Aug 30, 2023 | SEO
In 2015, I joined what was a very small SEO team. Since then, we have more than tripled our size. As we grew, we faced the challenge of scaling our team and continuing to deliver strong work, all while maintaining the culture that enabled our growth in the first...
