by Amplitude Marketing | Sep 19, 2023 | SEO
Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. Target CPA: Advertisers...
by Amplitude Marketing | Sep 19, 2023 | SEO
Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. He shared a screenshot of the notification on X (formerly known as Twitter) and claimed there no...
by Amplitude Marketing | Sep 19, 2023 | SEO
Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. While these changes had been planned...
by Amplitude Marketing | Sep 19, 2023 | SEO
A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed. This article outlines the main areas you must consider when redesigning a website to...
by Amplitude Marketing | Sep 19, 2023 | SEO
You’ve been told time and again that knowing how to find ideal niche keywords is a game-changer. You nod, smile and pretend you understand. The truth? It’s all Greek to you. Your website looks like the digital equivalent of a ghost town – tumbleweeds included....
