by Amplitude Marketing | Oct 10, 2023 | Social Media
Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. But...
by Amplitude Marketing | Oct 10, 2023 | Digital Marketing
Get the need-to-know highlights from the social media industry that happened the week of October 2-6.Meta1. Agencies Rethink Meta’s PlatformsDigiday reports a decline in agency investments in Meta due to diminishing returns. This could lead to lower advertising...
by Amplitude Marketing | Oct 10, 2023 | Digital Marketing
Everyone is focused on the YouTube Shorts algorithm as the key to growing as a creator on the platform. While it’s an important part of growth, it’s only one piece of the puzzle. Instead of hyper-focusing on what you can’t control (the Algorithm), focus on what you...
by Amplitude Marketing | Oct 10, 2023 | Digital Marketing
In school, I learned the basics of good writing — keep it short, concise, and grammatically correct. By that definition, AI-written content should be good, right? Yet, when I play around with tools like ChatGPT, I notice a few red flags. Sure, it’s...
by Amplitude Marketing | Oct 10, 2023 | Digital Marketing
“Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.” This advice comes from Terri Johnson, Director of Donor Relations &...
