Amplitude Marketing, Author at Amplitude Marketing

Do AI Assistants Link When Mentioning Brands? For Ahrefs, Only 28% of the Time

by Amplitude Marketing | Nov 27, 2025 | SEO

But here’s what matters more: in our case, the mentions that do include links appear on high-volume queries. This means your actual visibility—measured in impressions rather than raw citation counts—can be far higher than your link percentage suggests. In this…Read...

How UK brands use humour as a secret weapon on social media

by Amplitude Marketing | Nov 26, 2025 | Social Media

Humour is a hugely powerful currency on social media in the UK and the country’s smartest brands know it. They aren’t just chasing the next viral gag. They’re weaving humour into the very fabric of their marketing strategies. This approach isn’t about posting a cheeky...

Forget B2B or B2C: It’s time for B2H

by Amplitude Marketing | Nov 26, 2025 | Digital Marketing

This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged. That’s because in a world where you don’t always know what’s real and what’s AI — and trust in general is in rapid decline — a little tyop indicates that a...