by Amplitude Marketing | Oct 13, 2023 | SEO
In the era of E-E-A-T, it’s not just websites that need top-notch standards for visibility and conversions. SEO professionals also need to step up. I’ve talked to many colleagues, and many struggle with nailing down their areas of expertise. To stand out in SEO and...
by Amplitude Marketing | Oct 13, 2023 | SEO
SEO is about to be taken seriously. And share of search is how we’ll make it happen. Let’s find out why. Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. The...
by Amplitude Marketing | Oct 13, 2023 | SEO
In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. A survey from eMarketer found that of all the ways marketers...
by Amplitude Marketing | Oct 13, 2023 | SEO
Learn how to measure and track the concept of “brand” in a way that can help you tell a story about growth and opportunity.
by Amplitude Marketing | Oct 12, 2023 | Social Media
You’ve surely noticed that your Instagram feed is rather short these days on the post type that originally popularized the platform: photos. Instagram video is where it’s at now, from Stories to Reels to Instagram Live. In this post, we’ll explain all your different...
