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YouTube Takes Steps To Help Amplify Authoritative News Sources in the App

by Amplitude Marketing | Oct 18, 2023 | Social Media

YouTube’s got two new initiatives to help improve news engagement in the app.
Social media listening examples that will help you unearth better insights

Social media listening examples that will help you unearth better insights

by Amplitude Marketing | Oct 18, 2023 | Social Media

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical...

Google confirms sunset details for 4 attribution models in Ads and Analytics

by Amplitude Marketing | Oct 18, 2023 | SEO

Google is retiring four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. Linear. Time decay. Position-based. The models listed above will be removed from both the Analytics user interface and Admin...
Awaken dead content with AI and DAM by Cynthia Ramsaran

Awaken dead content with AI and DAM by Cynthia Ramsaran

by Amplitude Marketing | Oct 18, 2023 | SEO

Don’t let old visuals and dead designs haunt your brand’s customer experience. With the right mix of a digital asset manager and AI, it’s easy to increase the use and repurposing of digital assets across teams and regions. Join content experts and learn how digital...

Baidu to integrate ERNIE 4.0, which ‘rivals’ GPT-4, into Search

by Amplitude Marketing | Oct 18, 2023 | SEO

Baidu has unveiled the latest edition of its generative AI model, ERNIE 4.0. The Chinese technology company has said that the chatbot’s capabilities rival those of OpenAI’s GPT-4. ERNIE is an acronym for “Enhanced Representation from kNowledge IntEgration”. Search...
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