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Google Analytics 4 adds new customization features for 360 customers

by Amplitude Marketing | Oct 20, 2023 | SEO

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. BigQuery reports + customization. Links + integrations. GA4 will begin introducing the new tools over the...

Microsoft Target CPA and Maximize Conversions move to general availability

by Amplitude Marketing | Oct 20, 2023 | SEO

Microsoft has moved Target CPA and Maximize Conversions to general availability. This means marketers can start using the automated bid strategies in all regions where Audience Ads are available. The tech giant has also announced updates to its text-to-image...
Survey: 70% of marketers feel overwhelmed by AI changes

Survey: 70% of marketers feel overwhelmed by AI changes

by Amplitude Marketing | Oct 20, 2023 | SEO

Marketing professionals say they are overwhelmed by the pace of AI developments, according to a new survey. While 70% of marketers often or always feel overwhelmed, just 30% rarely or never feel overwhelmed, according to a survey released by SOCi, a marketing platform...
How Search Generative Experience works and why retrieval-augmented generation is our future

How Search Generative Experience works and why retrieval-augmented generation is our future

by Amplitude Marketing | Oct 20, 2023 | SEO

Search, as we know it, has been irrevocably changed by generative AI. The rapid improvements in Google’s Search Generative Experience (SGE) and Sundar Pichai’s recent proclamations about its future suggest it’s here to stay. The dramatic change in how information is...

PSA: Your Threads Posts Could be Shown to Connections on Facebook and Instagram as Well

by Amplitude Marketing | Oct 20, 2023 | Social Media

Meta’s promotions for Threads include re-shared posts as highlights in its other apps.
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