by Amplitude Marketing | Oct 2, 2026 | Digital Marketing
A GTM tech stack is the set of tools a company uses to run go-to-market activities across the customer lifecycle. These platforms can make it easier to connect marketing, sales, and customer teams. But, if the pieces aren’t compatible, a business’ GTM tech stack is...
by Amplitude Marketing | Oct 2, 2026 | SEO
That prompted us to investigate AI Overviews for branded searches on a larger scale. We found that AI Overviews now appear for 83% of branded queries, potentially reducing clicks to brands’ own websites and giving third-party sources like Wikipedia, YouTube…Read more...
by Amplitude Marketing | Oct 2, 2026 | Social Media
Key takeawaysA Facebook Business Page is a free public profile that lets businesses post content, run ads, and talk to customers separately from a personal account.Creating a Facebook Business Page takes about 10 minutes, and you need a personal Facebook account to...
by Amplitude Marketing | Oct 2, 2026 | Social Media
Engagement is up. Your brand is seeing a spike in mentions. Sentiment is trending positive. People are sharing a hack about one of your new products. They’re all positive signs, but if you can’t translate what they mean to the business, those numbers stay trapped and...
by Amplitude Marketing | Oct 1, 2026 | Digital Marketing
If you’ve been asked to diagnose and fix AEO gaps, the first step is to conduct an audit. For most brands, an AEO gap is any reason an AI answer engine can’t (or won’t) use its page as a source. What causes AEO gaps? Sometimes the page doesn’t exist. Or it exists, but...
