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5 Tips for Better Black Friday Cyber Monday Email and SMS Campaigns

by Amplitude Marketing | Nov 9, 2023 | Digital Marketing

The most common mistake most brands make with their Black Friday Cyber Monday email and SMS campaigns? Not being aggressive enough. Jacob Sappington, director of email strategy at growth agency Homestead Studio, shares what he’s recommending to his clients this...
2024 brings the end of the third-party cookie. So now what? by Cynthia Ramsaran

2024 brings the end of the third-party cookie. So now what? by Cynthia Ramsaran

by Amplitude Marketing | Nov 9, 2023 | SEO

Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. But all the drama around this topic has been lost in the sea of artificial intelligence hype. Join experts from Acquia as they discuss what the end...

YouTube rolls out ‘For You’ feed to creators’ channels

by Amplitude Marketing | Nov 9, 2023 | SEO

YouTube is rolling out a personalized ‘For You’ section on the home tab of creators’ channels. From November 20, whoever visists your channel will be greeted with a tailored list of recommended videos, comprising a “mix of content from your channel based on the...
Google SGE expands to 120 countries while adding new follow-up questions, AI translation help and more definitions

Google SGE expands to 120 countries while adding new follow-up questions, AI translation help and more definitions

by Amplitude Marketing | Nov 9, 2023 | SEO

The generative AI version of Google Search, Google Search Generative Experience, is now rolling out to over 120 countries and territories. Google also added new ways to follow up with AI-generated search answers, new AI translation help, and additional AI-powered...

YouTube’s ad blocker crackdown could be breaking EU privacy laws

by Amplitude Marketing | Nov 9, 2023 | SEO

YouTube’s ad blocker crackdown could be illegal in the EU. The platform has been using JavaScript code to detect ad-blocking extensions without asking users for consent first, claims privacy expert, Alexander Hanff – who has filed an official complaint with the Irish...
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