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Meta Launches New Initiative to Establish AI Safety Regulations

by Amplitude Marketing | Dec 7, 2023 | Social Media

The project aims to develop industry-first guidelines on safe AI development.

Threads Rolls Out Topic Tags to All Users Globally

by Amplitude Marketing | Dec 7, 2023 | Social Media

Another step in the development of Meta’s real-time discussion app.
Social media target audience: How to find and engage yours

Social media target audience: How to find and engage yours

by Amplitude Marketing | Dec 7, 2023 | Social Media

Successful social media marketing starts with defining a target audience. Nothing good really comes out of just putting your content out there and hoping for the best. When you have a clear idea of who your audience is, you’ll run more relevant campaigns that...
TikTok from Creator Fund to Creativity Program: what to expect

TikTok from Creator Fund to Creativity Program: what to expect

by Amplitude Marketing | Dec 7, 2023 | Social Media

The concept of being a “creator” totally dominates TikTok and TikTok marketing. After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad...
The Highs and Lows of Spotify: A Major Campaign and Layoffs in One Week

The Highs and Lows of Spotify: A Major Campaign and Layoffs in One Week

by Amplitude Marketing | Dec 7, 2023 | Digital Marketing

It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle, the company announced a round of layoffs just days after the launch of its annual campaign Spotify Wrapped. While The Hustle talked about the business and employee implications of...
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