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Boost Sales: 18 Discount Code Ideas and Tips (2024)

by Amplitude Marketing | Dec 12, 2023 | Digital Marketing

Offering discounts can be a powerful weapon in your conversion arsenal to drive customer loyalty.  More
Google Ads pilots conversions account level diagnostic tab

Google Ads pilots conversions account level diagnostic tab

by Amplitude Marketing | Dec 12, 2023 | SEO

Google Ads is testing a conversions account level diagnostic tab in alpha. A spokesperson confirmed to Search Engine Land that the feature is set to launch next year with further details expected to be released soon. Why we care. This new feature gives deeper insights...

Best of the SearchBot: Create 10 promotional campaigns to drive in-store purchases

by Amplitude Marketing | Dec 12, 2023 | SEO

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have...
Improve your Google Ads performance: 3 simple setting changes

Improve your Google Ads performance: 3 simple setting changes

by Amplitude Marketing | Dec 12, 2023 | SEO

Google Ads is among the most effective and complicated platforms in the world. With a complex PPC platform, how can you be sure you’re getting the best bang for your buck?  Something not often addressed is Google Ads’ dual aim of generating revenue for advertisers and...

GA4 ramps up Protected Audiences API rollout and adds enhanced conversions

by Amplitude Marketing | Dec 12, 2023 | SEO

Google Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. The platform told Search Engine Land that it is accelerating the roll out of the Protected Audiences API and is also integrating enhanced...
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