by Amplitude Marketing | Dec 17, 2023 | SEO
Google’s local search ranking algorithm has recently been updated to strengthen its “openness” signal for non-navigational queries. Danny Sullivan, Google’s Search Liaison, said, “we’ve long used “openness” as part of our local ranking systems, and it recently became...
by Amplitude Marketing | Dec 16, 2023 | Digital Marketing
PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats long enough to hear your message? In the digital age, the key is to craft effective PPC landing pages that entice customers to stay, read, and follow...
by Amplitude Marketing | Dec 16, 2023 | Digital Marketing
In today’s competitive job market, your income and career rely on knowing how to communicate your skills and experiences. To do so, you can choose one of two primary vehicles: a resume or a portfolio. As a freelance writer and author, a portfolio is my greatest...
![Should Marketers Optimize for Bing? [Data + Expert Tips]](https://amplitudemktg.com/wp-content/uploads/2023/12/b0f73a5e-16e4-41fd-9511-8564efc560a7-2.png)
by Amplitude Marketing | Dec 16, 2023 | Digital Marketing
When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO? With more than a billion monthly users, Bing is the second most popular search engine globally. Moreover, since Microsoft’s...
by Amplitude Marketing | Dec 16, 2023 | SEO
Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on...
