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How to build a social listening strategy in 2026

How to build a social listening strategy in 2026

by Amplitude Marketing | Aug 20, 2026 | Social Media

Key takeawaysA social listening strategy is a structured plan that connects social data to specific business goals, not just a list of keywords you happen to track.The strongest strategies include five things: Clear goals, prioritized keywords and channels, defined...

Announcing the Final Batch of Speakers for MozCon London

by Amplitude Marketing | Aug 19, 2026 | SEO

We’ve dropped the final speaker lineup for MozCon London on November 13th, 2026! If you’re looking to future-proof your search strategy, this speaker drop gives you a preview of the high-signal, tactical sessions coming your way.

TikTok explores expanding in-stream payment options

by Amplitude Marketing | Aug 19, 2026 | Social Media

The app’s China-based version highlights Douyin Pay as a key transaction option, and Bloomberg reports that a similar feature may be coming to the U.S.

How social platforms measure video views

by Amplitude Marketing | Aug 19, 2026 | Social Media

Brands and marketers may need to reconsider what counts as engagement right now in order to ensure accurate campaign reach and audience interest.

Meta highlights rising brand opportunities in women’s sports

by Amplitude Marketing | Aug 19, 2026 | Social Media

Meta’s latest report looks at the rising opportunities of engagement with women’s sports across its platforms. 
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