by Amplitude Marketing | Feb 6, 2024 | Digital Marketing
The key to creating a memorable brand identity for your business is staying true to your vision and designing for your target customer. In this guide, get expert advice and examples from successful brands. More
by Amplitude Marketing | Feb 6, 2024 | SEO
Google will face allegations of using underhanded tactics to secure its position as the world’s leading search engine in a jury trial set for September 9, brought by the U.S. Justice Department and a coalition of states. The tech giant, which owns a 90% market share...
by Amplitude Marketing | Feb 6, 2024 | SEO
Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year....
by Amplitude Marketing | Feb 6, 2024 | SEO
Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). The search engine needs to do more to address issues raised around its proposed Privacy Sandbox changes or else it will not...
by Amplitude Marketing | Feb 6, 2024 | SEO
The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns. This article proposes a paradigm shift: integrating dynamic, user-centric metrics into established SEO KPI frameworks. By doing so, we...
