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Microsoft expands enhanced conversions and ad targeting capabilities 

Microsoft expands enhanced conversions and ad targeting capabilities 

by Amplitude Marketing | Feb 7, 2024 | SEO

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers. Why we care. Leveraging these latest...
24 of My Favorite Sample Business Plans & Examples For Your Inspiration

24 of My Favorite Sample Business Plans & Examples For Your Inspiration

by Amplitude Marketing | Feb 7, 2024 | Digital Marketing

I believe that reading sample business plans is essential when writing your own. As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one. But what does a good business plan look like? And how do you...

Google will sunset commission bid strategies for hotel ads

by Amplitude Marketing | Feb 7, 2024 | SEO

Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October.  Instead, the platform is introducing target Return on Ads Spend (tROAS) for hotel campaigns, along with an expanded Performance Max for travel...
Google Ads investigating bugs impacting payment methods and credit card updates

Google Ads investigating bugs impacting payment methods and credit card updates

by Amplitude Marketing | Feb 7, 2024 | SEO

Google Ads is currently investigating issues related to payments and credit cards. Users experiencing these problems are unable to update their payment methods or credit card details at this time. Why we care. If your campaign is impacted by these issues, rest assured...
One year later: Little change to Microsoft Bing’s search market share

One year later: Little change to Microsoft Bing’s search market share

by Amplitude Marketing | Feb 7, 2024 | SEO

Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last year in the U.S., even less globally. But make no mistake – Google remains the dominant search engine. This despite the launch of the new Bing, powered by ChatGPT designed for...
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