by Amplitude Marketing | Feb 9, 2024 | SEO
Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual medium. Manual source / medium. Manual campaign name. Manual campaign ID. Manual term. Manual content. Manual source platform....
by Amplitude Marketing | Feb 9, 2024 | SEO
A new TikTok intersitital is encouraging users to add a shortcut to their device home screen, the latest effort to encourage more people to search on the platform. Why we care. TikTok is continuing to push Search. Multiple studies have shown that Gen Z in particular...
by Amplitude Marketing | Feb 9, 2024 | SEO
YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. Custom lineups. Playlists. Specific videos. What are Content Takeovers? YouTube’s Content Takeovers grant brands...
by Amplitude Marketing | Feb 9, 2024 | SEO
One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Advertisers who are “Google-first” or “Meta-first” tend to...
by Amplitude Marketing | Feb 9, 2024 | SEO
Google today introduced a new “Sponsored” label to Gmail ads on mobile devices globally, excluding EU countries. Additionally, the layout of Gmail ads has been updated, positioning the Sponsored label alongside the brand name in the title rather than placing it below...
