by Amplitude Marketing | Feb 15, 2024 | SEO
Google Analytics 4 has a new consent setting section that is now available to all users globally. The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP), which will require advertisers to send it verifiable...
by Amplitude Marketing | Feb 15, 2024 | SEO
Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before March. Why we care. Failure to take action within the next two weeks could result in the...
by Amplitude Marketing | Feb 15, 2024 | SEO
YouTube introduced a range of updates designed to assist brands and creators in enhancing conversions, expanding their reach, and facilitating the sharing of content: Product tagging in live streams. Post only feeds. Video and Short uploads from mobile. Product...
by Amplitude Marketing | Feb 15, 2024 | SEO
Reddit shows up 97.5% of the time in Google Search product review queries and accounts for nearly two-thirds of the slots reserved for Google’s Discussions and forums SERP feature, a new analysis finds. Why we care. Reddit can be a valuable resource for searchers but...
by Amplitude Marketing | Feb 15, 2024 | SEO
Even experienced PPC advertisers can struggle with bid strategies in Google Ads. There are over half a dozen options, each serving different objectives and use cases. You can easily lose track of when to use what. Each bid strategy gives Google’s systems a different...
