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Google will issue advertisers credit refunds after overcharging error

by Amplitude Marketing | Feb 17, 2024 | SEO

Google will be providing credit refunds to advertisers who were overcharged due to a technical glitch. The error affected a small number of campaigns within Display and Video 360 that ran from July through to December last year. Why we care. If your campaigns were...

New Report Finds That X May Be Inflating its Ad Performance Results

by Amplitude Marketing | Feb 16, 2024 | Social Media

Could X be inflating its ad traffic numbers? A look at the data.
4 Phishing Email Examples Even I Could Fall For (& How to Spot Them)

4 Phishing Email Examples Even I Could Fall For (& How to Spot Them)

by Amplitude Marketing | Feb 16, 2024 | Digital Marketing

Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed. But a few things just didn’t add up. Instead of using...
How Luxury Brands Market and What You Can Learn

How Luxury Brands Market and What You Can Learn

by Amplitude Marketing | Feb 16, 2024 | Digital Marketing

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as...
Meta apologizes after ad error causes campaigns to overspend by ‘thousands’

Meta apologizes after ad error causes campaigns to overspend by ‘thousands’

by Amplitude Marketing | Feb 16, 2024 | SEO

Meta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by “thousands.” The tech giant confirmed that services are now restored and expressed regret for any inconvenience caused to advertisers. Refunds,...
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