Amplitude Marketing, Author at Amplitude Marketing

Embracing GenAI-Powered Search — Will Companies Have to Rethink Marketing Strategies?

If searchers continue chatting with GenAI answer engines, it will be more critical than ever for marketers to track and monitor search results.

Expanded YouTube measurement from Comscore.

LinkedIn’s looking to partner with niche publishers to build its shared knowledge base.

Expanded monetization potential for TikTok stars.

TikTok’s once again facing a potential ban in the U.S.