by Amplitude Marketing | Mar 8, 2024 | Digital Marketing
Spent $20,000 on a research report only to spin up a landing page, send an email blast, and publish a few press releases? Unsurprisingly, you barely got any reach or leads for your report.That’s the old playbook.These days, B2B companies are taking a social-first...
by Amplitude Marketing | Mar 8, 2024 | Digital Marketing
When I was working as an in-house marketer, our team spent months in preparation for a massive industry event. In the run-up to the big day, one of the biggest challenges was finding sponsors for the show. Emails went unanswered. Pitches were ignored. Nothing seemed...
by Amplitude Marketing | Mar 8, 2024 | Digital Marketing
ChatGPT and Google Bard have entered the chat. You’re missing the party if you haven’t joined the conversation around artificial intelligence (AI) in digital marketing. Perhaps you’re exploring AI on your own, or your boss asked you to report back on ways to...
by Amplitude Marketing | Mar 8, 2024 | Digital Marketing
If you want to be taken seriously, a professional email address is necessary. You might love your old AIM address from high school, but if your clients, partners, or other professional contacts receive an email from “ba***********@*im.com,” there’s a good chance it’ll...
by Amplitude Marketing | Mar 8, 2024 | Digital Marketing
Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good formula to keep manual math to a minimum (and, therefore, data as accurate as possible). So, what do Google Sheets...