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Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report

by Amplitude Marketing | Mar 12, 2024 | SEO

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. What are MFA websites? MFA websites...

Google Marketing Platform launches new API with enhanced capabilities

by Amplitude Marketing | Mar 12, 2024 | SEO

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. Why we care. The...
Entity-based competitor analysis: An SEO’s guide

Entity-based competitor analysis: An SEO’s guide

by Amplitude Marketing | Mar 12, 2024 | SEO

Entity competitor analysis is the key to unlocking higher rankings and staying ahead of competitors. By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond...
AI-powered content management: How to make your workflows more efficient

AI-powered content management: How to make your workflows more efficient

by Amplitude Marketing | Mar 12, 2024 | SEO

The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task.  Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver...

Google Adds Social Media Posts to Google Business Listings

by Amplitude Marketing | Mar 11, 2024 | Social Media

A new display option for your business’ social posts.
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