by Amplitude Marketing | Jan 5, 2026 | Social Media
Wondering how to reach local Australians and create influencer marketing campaigns that convert? You’re not alone. Chasing trends is exhausting, and what works globally doesn’t always land locally. Still, influencer campaigns are highly effective in Australia, where...
by Amplitude Marketing | Jan 5, 2026 | Social Media
When a brand gets something wrong on social media platforms, the fallout is instant. One rushed post or unclear handoff can spark brand safety issues before anyone has time to react. Internal policies for brand safety, and clear brand safety guidelines, fix that. They...
by Amplitude Marketing | Jan 4, 2026 | Social Media
TikTok’s not definitely safe in the U.S. just yet.
by Amplitude Marketing | Jan 4, 2026 | Social Media
TikTok’s looking to enhance trust in its in-stream shopping options.
by Amplitude Marketing | Jan 3, 2026 | Digital Marketing
The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing spend for a defined period. Unlike ROAS, which focuses on the return of specific ad campaigns, MER...
