Automated SEO Reporting (The Easy Way)

In this article, I’ll share how you can automate your SEO reporting easily using just two tools: Ahrefs and Google Looker Studio (GLS). In theory, automating SEO reporting should help: But, in reality, these types of projects can get complicated…Read more...

Content Pruning: Why It Works, and How to Do It

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work? And when…Read more...
Google changes definition of ‘top ads’

Google changes definition of ‘top ads’

Google updated its definition of top ads in its Help Center to better reflect how ads can appear in Google Search A spokesperson told Search Engine Land that this just a “definitional change” and that it would not affect how performance metrics are calculated. What...