by Amplitude Marketing | May 10, 2024 | Digital Marketing
Despite working in marketing for over a decade, I’m still puzzled by the idea of product marketing. Whether your business offers a service (say, a cleaning company) or a commodity (like a toy manufacturer), you’re marketing a “product,” right? Heck, in my recent job...
![How to Create a Content Style Guide [+Free Guide & Examples]](https://amplitudemktg.com/wp-content/uploads/2024/05/76520ae5-1a3b-4055-9e8e-95e150b90965.png)
by Amplitude Marketing | May 10, 2024 | Digital Marketing
If you write, edit, or manage content for a brand, you likely run into lengthy content discussions over everything from voice to exclamation marks and em dashes. At least, I’ve done my fair share of debates with colleagues over language preferences. But is it trivial?...
by Amplitude Marketing | May 10, 2024 | SEO
Some Meta advertisers received an alert yesterday when they opened their accounts. A source from Meta confirmed this alert was sent in error. What was announced? The message said setting new detailed targeting exclusions would no longer be possible when creating...
by Amplitude Marketing | May 10, 2024 | SEO
The number of Google Search queries without SGE increased last month from 25% to 65%. This is a surprisingly big drop, especially considering rumors that SGE could launch ahead of, or during, Google I/O next week. Search results without SGE increase. Why did this...
by Amplitude Marketing | May 10, 2024 | SEO
The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. But there’s a massive problem. Information gain means different things to different people. In this article, you’ll learn about...
