by Amplitude Marketing | May 24, 2024 | SEO
Google began adding AI Overviews (AIO) to the U.S. search results on May 14. While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this. When discussing this important topic with my...
by Amplitude Marketing | May 24, 2024 | SEO
The Ton has long observed the struggle between SEO and CRO, two bitter competitors. Deliberately competing for dominance in the packed ballrooms of the internet, there was friction. One side was SEO, which was an expert at drawing attention and attracting large...
by Amplitude Marketing | May 24, 2024 | SEO
You can either have broad or deep subject matter expertise. The choice is yours. If you’re in the early or middle stage of your career, then this is the perfect time to decide whether you want to go broad or deep. Here’s how to think about this choice and decide...
by Amplitude Marketing | May 24, 2024 | SEO
Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Why we care. Search marketers tend to look at...
by Amplitude Marketing | May 24, 2024 | SEO
Bing Search, and other sites Microsoft Bing powers, experienced global and widespread outages starting around 1:30 am ET today. This led to many Bing Searches failing, and then third-party services that rely on Bing Search (e.g., Copilot for web and mobile, Copilot in...
